Profit First
Increases Business Profits
& Reduces Debt

Start Making Profits From Today!

As a business owner, you probably want your businesses to be profitable and personally be rewarded for your efforts.

Instead you find yourself on an endless treadmill with little or no profits at the end of the year and more reliance on bank overdrafts, private loans and in many cases your credit card is maxed out.

Up until now, you have probably believed the traditional formula for Profit:


This results in the belief that the only way to make profits is to sell more and more. Each time you grow the Revenue line guess what happens?

Expenses come from nowhere and overtake the Revenue to the point that there is nothing left for you -the business owner.

This is hugely frustrating especially when you take risks and all you have is more debt – year after year.


Thankfully there is new thinking!

It’s called “Profit First”

If something is important it should come first, not last!

Over 150,000 organisations have decided to take their profit upfront, and its working.

Profit First is a way of running your business by:

1) Claiming your Profits the moment you make a Sale (not at the end of the year),

2) Banking those Profits in a different bank account so that you are not tempted to use the cash on the wrong things, and

3) Teaching yourself to be lean & innovative and run the business on less.  


Join This Movement With These 3 Steps

Step 1

Watch a 5 Minute TV interview with the Founder

Step 2

Read a Free Summary of Profit First

Step 3

Schedule a call and we’ll guide you with a plan

Step 1
Watch The Video.

Step 2
Read a summary of Profit First

Profit First | # 1 Best Selling Book 

If you are would like to learn more about this game-changing methodology,
download a free summary of the book now.

Step 3

Schedule a Call

Schedule a telephone call (or web meeting) with one of our profitability coaches to ask questions and see if
Profit First will work in your situation.

If Profit First is right for you, we’ll give you an action plan to get started. 

You can contact us on 078 390 1844 or email us at

In Summary


Your business will make a profit within 3 months.


You will generate cash to pay yourself and the shareholders.


You will create sustainability for yourself, your staff and everyone you do business with.


There's no risk and no downside.

Don’t Just Take Our Word For it.

Take a look at some of these South African Business owners implementing Profit First. 

As a Chartered Accountant, I was skeptical at first. 

We were trying to improve our profitability by creating a sales machine.
But new sales were hard to come by and so the strategy backfired.

Thank goodness we found Profit First and decided to try it in  a couple of our companies.  There was nothing to lose.

Thus far we have seen:

– Profits grow by 144% – even with sales down by 19%!

– Our cash flow has increased hugely and is becoming much more predictable as the weeks go by.

– We have taken out tons of waste  that we couldn’t see before. In fact a few months ago we did an analysis and decided there were no more expenses to take out. Profit First showed us otherwise.

– We have become much more innovative in how we do business. 

Profit First is fun and addictive and highly recommended!

Roger Knocker

CEO, KPI Management Solutions, Johannesburg, South Africa

I  have been using Profit First since January and its been a game changer.

I am the sole shareholder and director of my ecommerce software company and turned a profit for the first time last FY and am on track to improve profits this year.

Ashton H

Director, E-commerce Store, Cape Town, South Africa

Having just set-up our business, Linked-Up, we started off from the get-go with Profit First and it is probably one of the best decisions we have made so far. 

In our first few months of business we have paid all of our expenses and incurred zero debt. As owners, we have paid ourselves a salary each month and put away enough cash to pay our taxes when they become due.

The best part is that we have taken a profit of  20% of our revenue and that is CASH IN THE BANK! (Not just profit on paper.)

From the first month our business is pulling a profit and we are excited for the future and our journey with Profit First.  I want to implement Profit First in my other businesses.

If you’re thinking of starting a business or have been running one for a number of years I really do suggest looking into this. 

Darren Arbuckle

Director, Linked-Up, Ekurhuleni, South Africa

Contact Us Today To Learn More About Profit First