From Keith Fier
A Hot Air Business Balloon Owner
Mike and Team
“I thought I’d take a moment and share something with you. I just finished reading Profit First for the umpteenth time and actually had to buy a new copy. I kinda of wore out parts of the first copy and then gave it to a friend to help them out.
I own and operate a hot air balloon ride business. We have operations in St Louis Missouri, Albuquerque and Tous New Mexico and now also in Cottonwood Arizona near Sedona.
When I read your book for the first time, I thought you had lost your mind. No way could this work! So, for the last few months of 2014 I did nothing. I kept doing the things the way I was, after all I was making a small profit, but my cash flow wasn’t the best. It was all I could do to deal with the cash issues honestly.
Finally, about the beginning of this year I read the book again and this time started trying it. To give you an idea of what this has done for us at one point early in 2015 our Net Profit year over year from year to date 2014 versus 2015 was up 1721%!
Nope. No typo.
I truly am not kidding, we ended 2015 with Net Profit up 335.3% overall. On top of that we ran about a 22% net profit percentage.